Why do cats tend to get less attention than dogs when it comes to startups and investment?
Is it really true that cat owners are less willing to spend money on their pets than dogs?
Or are cats a market that is ripe for development — and because it is relatively less crowded, all the better to be seized by the early entrants?
We talk to a panel of cat tech companies and investors to bust some of the myths in this sector.
Unleashed powered by the Purina Accelerator Lab is the first petcare specific accelerator in Europe. It is a 24 week programme that gives you access to Nestle Purina experts who will work with you on a funded value exchange project to help you develop your business.
If you want to find out more about how you can grow your pet tech and pet care startup with Unleashed, please click below.
Applications are now open and close on March 31!